Over the past couple of years, plastic surgeons have noticed an increasing number of workers
turning to cosmetic procedures such as facelift,
breast augmentation, and liposuction to enhance their
appearance. Sociology professor Anthony
Elliott from Flinders University said the trend is pushed by “acute job
insecurity.”
Western culture puts too much emphasis on youthful beauty
compared with other societies, which is why facelift surgery, Botox injection, and dermal fillers are
particularly popular in the US. And with
the aging baby boomers, it is not surprising that facial rejuvenations will
continue their popularity in the next couple of years.
Elliot, who has conducted his research for five years, said
that many companies today are grooming their staff to boost productivity and
sales, while many older workers feel the tight job competition with younger
people.
Meanwhile, his research is not the only one that proves the
impact of physical attractiveness—or the lack of it. According to book Looks: Why They Matter More Than You Ever Imagined, the advantages
of being attractive are countless; for instance, attractive bosses are
perceived more credible and trustworthy by their subordinates.
However, what is more alarming is that people are not aware
that they subconsciously prefer attractive individuals than plain-looking
ones. In fact, it would be hard to find
someone who will admit to the fact that our brains are hardwired to appreciate
beautiful faces.
And perhaps to repress the subconscious preference over good
looks, some states have passed personal discrimination law that prohibits
employers from discriminating workers based on appearance.
What is more surprising is that physical appearance has more
impact on a man’s employment than women, well that is according to one
study. But whether this may be accurate
or not, surveys have suggested that more male patients are seeking plastic
surgery over the past few years; in fact, facelift surgery for men increased by
14 percent in 2010.
By contrast, women’s appearance has more impact on the
dating market, according to one study.
Going back to Elliot, he said that many workers aged 50 may
start to “feel old, or at least they are presented as pretty old by their
competitors” and are persuaded to have cosmetic surgery that would “give their
appearance a makeover as a way to ensure their next contract job.”
Because of the importance of physical attractiveness, some
experts have even suggested that it is almost as valuable as education and
professional skills.
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